She's heading back to basics, back to Lizzy Grant herself, and leaving every instrument, lyric and beat that she can spare behind.īut while Lana's evolution as an artist and songwriter has grown away from her debut, we can see today how pop music has instead grown towards it. From 2014's post-modern Ultraviolence to 2021's jazzy Blue Banisters, you get the sense that since Born To Die, Lana has been stripping herself - metaphorically and sonically - away from her debut. In fact, half of Lana's all-time Top 10 singles are made up from Born To Die's singles.Ī decade on, and it's easy to see how Born To Die established Lana Del Rey as an enigmatic cultural figure, and just how much Lana has fought to deconstruct her own identity in her ensuing releases. Despite only three cracking the Top 10, they received rapturously by fans. What's surprising about Born To Die now is just how many singles were issued from it, six in total: Video Games, Born To Die, Blue Jeans, Summertime Sadness, National Anthem and Dark Paradise. It's ironic, actually, that Born To Die's biggest hit, and Lana's best-selling song in the UK, is a raved-up remix of Summertime Sadness issues by DJ Cedric Gervais, which Lana didn't even hear until it hit radio. She was a mainstream commercial force and yet, she was not. This cut Lana out as something different. Lana's languid, mid-to-slow tempo songs were so outside the norm for 2012 when the likes of Lady Gaga, Katy Perry and Rihanna were dropping fast electro-pop bangers left, right and centre. The track peaked at Number 9 on the Official Singles Chart - Lana's first Top 10 - and is now her second-biggest ever single in the UK, with chart sales exceeding 1.05 million. She emerges in the lo-fi visual like someone that isn't entirely real with bee-stung lips and smokey-eyed mystery imploring you to want to know more.
The first song released from the records, Video Games introduced Lana as both a mystery to be solved and an idol to be mimicked. MORE: Lana Del Rey's Official Charts history in fullīut we can't talk about Born To Die without touching on Video Games. Born To Die is one such album, and you can still feel the reverberations of its arrival today. With overall chart sales exceeding 1.25 million and a staggering 150 weeks on the chart in total, it's no surprise Lana's debut is still her most successful in the UK.īut why, exactly, has Born To Die endured? There are myriad of reasons we'll discuss below, but to put it quite simply: there are some albums that simply - from the moment they're released - bend the mainstream culture to their will. An immediate success, it debuted at Number 1 on the Official Albums Chart, with opening week chart sales of 116,000. Today (January 27) marks a decade since Lana's landmark debut album Born To Die was released. This was no accident, this is how she wanted it - what the character of Lana Del Rey (and yes, Lana Del Rey has always been a character, a construct) was. She was a gangsters moll, a femme fatale with a heart of ice, a victim trying really, really hard to not be perceived as such. The woman formally known as Elizabeth Woolridge Grant had, in pursuit of her art, surrendered herself entirely to aesthetic. 'Born To Die' the album is a collection of tracks about which Lana says "The songs I've written are an homage to true love and a tribute to living life on the wild side." Album tracks include 'Million Dollar Man', 'Off To The Races', 'Blue Jeans' and 'Carmen'.Lana Del Rey entered into the public consciousness a mystery. A Remix EP will also be released, including mixes from Damon Albarn, Woodkid and Clams Casino. 'Born To Die' is a suitably noir follow up to 'Video Games' and is coming with an incredible video conceived by Lana and Directed by Woodkid. Also a massive critical smash, it has recently been hailed as the #2 track of the year by Q Magazine, with Q Magazine also awarding her the "Best New Thing" award at the Q Awards. Since then 'Video Games' has amassed over 8 million hits and on release hit the i-tunes #1 position in 9 countries including the UK, Australia, Holland and France and is currently #1 in Germany. 'Born To Die' follows Lana's first single 'Video Games' which began its life online in July accompanied by a video created by Lana. In 2012 Lana Del Rey released 'Born To Die' on 12th November.
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